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WorkshopW1: MAESTRO Project: "Mobile Broadcast: the Real Mobile Entertainment Killer Application?"Thursday, 23 June 2005, 13:30-17:00Room: Konferenz 4 Today Wap/I-mode and SMS+ services are the main source of revenue for mobile entertainment content (ringtones, logos, video, etc.). However they face commercial and technical challenges in delivering high profit mass market content services. Mobile Broadcast technologies are increasingly perceived as the most relevant way to trigger an effective content services take-off. But Mobile Broadcast shall not be seen as a potential threat to these services, because it will surely help foster the wide adoption of mobile data services by achieving several levels of synergies. Schedule : 1. Mobile broadcast potential content/service 2. Mobile broadcast potential user interface/service guide 3. Interactivity in the Mobile broadcast value chain |